This week, we had to break away from the comfort of InDesign and focus all our attention on Photoshop. We were asked to create a direct mailer on behalf of the recruitment office at the University of Oklahoma which would be sent out to prospective students. In order to complete this assignment, we had to […]
Posts By: L Lauren Mcgeough
Stakeholder
My targeted stakeholder will be an athlete transferring from a junior college because of an injury that ended his career in sports. He is 19 years of age, attended high school and grew up in an urban area. His parents’ household income is around $90,000 and both attended college and graduated. He kept a 4.0 […]
Reflection
This week, we were asked to finish our business cards and letterheads by adding more to the basic file we submitted last week. I felt accomplished more than ever this week when I was able to take my InDesign projects to the next level. I was amazed at what I was capable of putting together. […]
Reflection
This week’s assignment was to create a letterhead, which was exciting for me because I got to use the tools and skills I learned last week when putting together the business card. It was exciting to finally feel like I had a grasp on InDesign. I felt more confident and at ease for upcoming assignments […]
Reflection
For this assignment, I finally felt like I was able to use InDesign and was familiar with all of the tools. We were asked to create from scratch our own personal business card. This would be a reflection of the area of PR we are pursuing, the brand/organization we chose as well as our personal […]
Build a Communications Strategy
If I were to design my personal business card, I would want it to be a direct reflection of my personality. Because it is a very small canvas, I want their to be minimal writing and instead contain more of a visual aspect that is memorable and distinct. I want the card to automatically catch […]
Competitor Analysis
The Dallas Cowboys are able to go above and beyond the fan reach of their competitors due to their incredibly large, recognizable and valuable franchise. They have the advantage of collaborating with AT&T and utilizing this to engage fans through mobile devices. The AT&T stadium offers maximum luxury, ensuring a 10/10 game day experience, filled […]
Analyzing My Organization
Because I am pursuing a career in sports Public Relations, I chose the Dallas Cowboys as my organization for this assignment. Football is a sport I truly enjoy, understand and am fascinated by all aspects of not only the atmosphere but production and media coverage. The Dallas Cowboys specifically is a well respected organization under […]
Reflection
This week, I was able to become more familiar with Adobe InDesign and all the tools I can utilize when creating projects such as the template we were provided with this week. We were asked to recreate the example of a newspaper article given in InDesign. In order to replicate it, I had to create […]
Typography
For the typography assignment, I chose Type Connection, Type War and Kern Type. Each of these games had different objectives, yet were all able to show the importance of the written word and effective communication. Elements such as the positioning of letters and their fonts have a much larger effect on the message than people […]
