Stakeholder – Take 2

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This week we have been tasked with defining a second stakeholder – an optional challenge was to choose a stakeholder who couples well with our first selections from last week. I decided to go for the challenge and choose alumni whose children are prospective students to the university as my second stakeholder. Very often, parents … Continue reading Stakeholder – Take 2 →

Reflection 3.1 – Share More Than Just DNA

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Throughout this unit we worked on identifying stakeholders and how to best tailor our endeavors to attract and persuade those identified. We produced direct mailers for the University of Oklahoma’s Office of Admissions and Recruitment (see below) for the stakeholder we chose to identify. When completing this project I felt challenged. I have never worked … Continue reading Reflection 3.1 – Share More Than Just DNA →

Stakeholder

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For one of this week’s assignments we were tasked with identifying stakeholders in order to send out the most effective direct mailers. Our client is the Office of Admissions & Recruitment here at OU. From the lesson, we gained knowledge as to how to best identify stakeholders for endeavors, the more specific the better. For … Continue reading Stakeholder →

Reflection 2.2 – Dawn, You’d So Write Something Like This

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This week we were asked to review the work of our peers, specifically their business cards. At first I was very nervous that my ability to design was far below par. The first design I reviewed was incredible after reviewing more however, I further realized that we just are all at different levels of design … Continue reading Reflection 2.2 – Dawn, You’d So Write Something Like This →

Prototyping

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Below is a full transcription of the thought process I went through with myself in order to determine my personal criteria for a successful business card: “Logo, use a logo, whether it be personal or of the kind of dream company you want to work for. Put it in their in a very subtle but … Continue reading Prototyping →

Research – The Academy Awards, Far Above the Rest

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Esteem. That is what set’s the Academy of Motion Picture Arts and Sciences’ Oscars apart from both the Hollywood Foreign Press Association’s Golden Globes and the Screen Actors Guild Awards. The Oscars are the most watched of the 3 with 40.4 million viewers, FAR surpassing both the Golden Globe’s 19.4 million and the SAG’s 3.9 … Continue reading Research – The Academy Awards, Far Above the Rest →

Research

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Ladies and gentlemen, welcome to awards season. For you this time of year could just mean adding La La Land to the list of movies you may watch eventually but for those of us who thrive in this time, it means so much more. It means that Viola Davis is going to win her first Oscar, … Continue reading Research →

Design Blitz: Pro Tip

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The American Fraternal Leadership Values Conference is an annual event held in Indianapolis, Indiana. While writing this blog I am sitting in my hotel room at this conference. I decided to take this predicament as a unique opportunity to showcase design related to the conference and how it displays 5 of the aforementioned design concepts. … Continue reading Design Blitz: Pro Tip →