Now that you’ve defined your first stakeholder you want to design a direct mailer towards a second stakeholder. Though it’s not required, it’s preferred that you stakeholder has some level of influence on your first stakeholder. This could be a parent, a relative who is an alum, a friend of the stakeholder, someone in a similar geographical area, etc. Write a blog post defining who this second stakeholder is and tag the post Stakeholder.

This is NOT required this week, but I do want you to do it if you want to complete the exercise again in order to start to generate ideas about how you can specifically target your next stakeholder. Feel free to also do the research methods of the previous assignments as well, such as the the Analysis-Synthesis Bridge model or creating a Pinterest Board. A download button is below for a blank matrix if you so desire to go that route.

Below you will find a screenshot of the dialogue box for a new Photoshop document.  Keep it mind that you will want to do this process TWICE so that you have one document that is the front and one that is the back. You’ll also want to save two files types: a PSD and a JPG. A native PSD file allows you to manipulate the photo afterwards and the JPG will flatten the image for print. For more information on Photoshop file formats, click the button below which takes you to the Wiki article. More Info on Photoshop File Formats

This week’s reflection post will consist of reflecting on both drafts of your direct mailers. Make sure that you embed both of these into the post. Write a brief reflection on the following questions?

1. How has your first stakeholder help define your second stakeholder?

2. Has your design changed since the last draft? What influenced the changes?

3. What similarities and differences have you found between Photoshop and InDesign?

Tag your blog post “Reflection.”

The quiz is due, Wednesday, March 11, 2015.