For my communication strategy, I want to stick closely to those symbolic letters: ESPN. That’s what the logo is and as I’m thinking about my business card, that’s what I want the focus to be as well. The visuals will, without a doubt, be type driven. If I can figure out a way to incorporate…
Posts Categorized: PR Pubs
Competitor Analysis
ESPN differs from Fox Sports 1 in many ways. For example, ESPN has SportsCenter, Monday Night Football, 30 for 30 and the exclusive rights to the College Football Playoff. ESPN also creates sports personalities that people know and love. If I say “Lee Corso” to you, what’s the first thought that comes to mind? College…
Research
The corporation that I chose to do this project over was ESPN. I chose ESPN for many reasons, but the main reason I chose ESPN was because I am such a big fan of everything that they do. From Sportscenter to First Take, what’s not love? While doing research over ESPN I found that: ESPNs…
Building a communication strategy
I personally like when visuals are type and image driven at once. For example, while creating my Pinterest board I found and image where the “O” in “OKC” was actually a basketball. This method incorporated a visual image into text and made the ad much more rememberable. If I had just seen a normal promotional/hype […]
Competition Analyzation
The Oklahoma City Thunder differs from its competitors in many ways. The team goes out of their way to give back to the state of Oklahoma. Living in Oklahoma, I know many people that have seen the athletes out in public. All have had positive experiences and explained how down-to-earth the athletes were. By creating […]
Analyzing the OKC Thunder
The Oklahoma City Thunder’s mission is to make the public believe The Thunder are the best basketball team in the country. They work everyday to make their team be and look the best. The public relations team highlights all the athletes do on and off the court. The main competitors for the OKC Thunder are […]
Unit 1.3 Reflection
I’m not even gonna lie right now, this week was the hardest yet. I was asked to familiarize myself with both Photoshop and InDesign. I started looking at these videos Sunday and promptly proceeded to log out. The speed with which Justin “walked” us through these videos was mind-blowing. After I gathered my thoughts, I…
“Typography Games”
In this module, we learned that Typography is a critical part of how we tell stories. To practice this skill, we were to play three of five typography games to really test ourselves and see what we learned. The first game I played was “Shoot the serif” this was all about practicing identifying serif vs…
“Design Blitz”
Throughout this unit, we learned about several design concepts. We were then challenged to find examples of these in our everyday lives and give our analysis on them. The concepts I chose to focus on were: Color, symbols, typography, minimalism and unity. Color: During the third quarter of Super Bowl XLVII, a power outage at…
“Professional Portrait”
Welcome! My name is Calvin Washington and I am a Certified G and a bonafide stud and you can’t teach that. And this right here? This is my blog, or portfolio if you will and I will be utilizing this a lot this semester. The overall look and feel of my blog may change throughout…
