In today’s society, we are so quick to release anything and everything about ourselves, our family and our friends. Social media sites are a part of everyday life and are commonly the first thing people check in the morning and the last thing we check at before we go to bed. Social media can strengthen […]
Media convergence is a bigger deal than most people give it credit for, and many people don’t even realize it’s an actual thing. The way we receive information- our iPhones, iPads, laptops, the television, newspapers- it’s all extremely groundbreaking and new to this growing world we live in. By definition, media convergence is a “phenomenon involving […]
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According to Do Well. Do Good., cause marketing (sometimes called cause-related marketing) is a potentially profit-making initiative by a for-profit company or brand to raise awareness, money, and or/consumer engagement in a social or environmental issue. Cause marketing has been around since the mid 1970s when John T. Carr formed Carr & Associates as … Continue reading Cause Marketing: Good for the cause and the marketer?
