This stakeholder will differentiate itself from the first because I am now targeting the brains of those we will recruit. OU is extremely proud of it’s National Merit Scholar program so I will be directly targeting those high school students who are national merit scholars and giving them more information about what they can come … Continue reading PR Pubs: Second Stakeholder →
In one of my earlier post, I talked about defining a stakeholder for a direct mailer for Panhellenic recruitment. Now I will be deigning a direct mailer for the University of Oklahoma’s recruitment services in PR Publications targeting high school males. The identify of our stakeholders I am targeting by my direct mailer are: Incoming … Continue reading Defining Your Stakeholder – Part 2
My second stakeholder while working for OU recruitment service is the parents of these 16-19 year old southern girls. These parents should feel comfortable sending their girls to OU, should feel confident in OU’s academic and student involvement programs, and should feel assured that their money is going to good use with an OU education. … Continue reading Second Stakeholder →
The second stakeholder I decided upon was the parents. I previously chose the perspective students because I feel as though they are the most important people and group to appeal to. I believe the group directly following that is the parents. Most parents care where their child goes to school. They want to make sure … Continue reading “PUBLIC RELATIONS PUBLICATIONS: Second Stakeholder”
My second stakeholder would be the parents of the individuals I am targeting. They are going to be the ones to play a large role in deciding where their children go to college. My idea is to attract the parents of students with a diverse background. We want parents to feel like their child will … Continue reading Stakeholder →
For our second direct mailer we were asked to pick a group that is directly related to our original stakeholder. My first direct mailer was meant to attract not only alumni, but their children as well, so I think I am going to steer slightly away from that for this assignment. Right now I am … Continue reading “Defining Another Stakeholder”
For this assignment, my public relations publications course was instructed to define a second stakeholder for another OU Recruitment Services mailer. Since my last stakeholder was an actual student, I decided that this stakeholder would be the student’s parents/guardians. The complete overview of my stakeholder is the following: Parents/guardians of high school seniors who have … Continue reading “Stakeholder For Second Direct Mailer”
Hello Lovely Viewers, Coming back from Spring Break: At the end of Monday, it felt like I had not even gone on vacation. So, right back into the fray! This week we were assigned to develop our second stakeholder. Developing your second stakeholder based on the first stakeholder. My …
For my second stakeholder in the direct mailer assignment for my public relations publications course I decided to focus on Gaylord College and target students who are entering the University of Oklahoma. The student should have some interest in journalism or degrees offered within Gaylord College. The statement should pinpoint these stakeholder as follows: 17-19 […]
As I create a second direct mailer I have to consider another audience to target. My first stakeholder was high school students attending private school. I included social media handles on the mailer so they can connect with the University. I also included ways to contact the Visitors Center and set up a tour because when … Continue reading The Second Stakeholder
