PUBLIC RELATIONS PUBLICATIONS: Second Stakeholder

The second stakeholder I decided upon was the parents. I previously chose the perspective students because I feel as though they are the most important people and group to appeal to. I believe the group directly following that is the parents. Most parents care where their child goes to school. They want to make sure their child will be in the best atmosphere possible. Therefore, it is important to appeal to the parents and attempt to ease any fears or reservations they may be having. The parents are important also because, not always but often they have some sort of financial stake in their child’s education. I think the parent group is a good choice in a stakeholder because they have a lot of influence of the perspective students.