For this assignment of PR pubs, I was ask to design a direct mailer to bring in more students to the University of Oklahoma. In order to do this, however, I had to first figure out what kind of student I wanted to reach out, and understand all the types of stakeholders with whom the […]
My first draft of my mailer design proved to be too busy with the text overlay and background choices. In my second draft I chose to switch out the background but keep the text so that audiences could more easily read the content. I also added text in the top left corner of the front … Continue reading Direct Mailer + Stakeholders
For the second direct mailer for an assignment in my Public Relations Publications course, I have decided to target a different group of people from my first group of stakeholders. I have defined this group of stakeholders who will receiver my direct mailer below. Parents of young women between 16-20 who are applying to OU … Continue reading Defining Stakeholder #2
This week we were asked to start on our upcoming project, “direct mailer design”, by brainstorming ideas and creating a rough draft of our design. For my project, I have decided to identify my stakeholders as people whom: Undergraduate students Currently attending OU Have not yet applied to an OU graduate program My direct mailer … Continue reading Stakeholders
This week in my Public Relations Publications class we were assigned our second large project of the semester. We were told we will be creating a unique direct mailer for potential OU students. We were asked to analyze and choose two different stakeholders, and create a design that will be appealing to the two different … Continue reading Defining Stakeholders
For the next assignment in my publications class I am working on two direct mailers for the OU recruitment office.… Read more STAKEHOLDERS, who are ya?
For my stakeholders, I am going to go after two younger versions of me. First Stakeholder: I am going to target recently separated military members who have already been accepted to OU. I am going to create a direct mail … Continue reading →
