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Newsletter: Amazon.com

For the newsletter assignment, I was asked to create a piece for a fortune 500 company. I debated doing a company like Coca Cola because I know they do a lot of people-related work and corporate social responsibility and I thought I could get great images and stories with that human factor. Eventually, however, I […]

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Social Media Posts

For the latest assignment, I was asked to create social media content using a website called Canva. I had to create a Facebook cover and post, a twitter cover and an instagram post. For my organization I chose Making HERstory, a local non-profit organization for Oklahoma City youth to learn about social justice issues. They […]

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Final Direct Mailers

For the project on the direct mailer I was tasked with creating two separate postcards for two stakeholders. The first one is targeted toward students from the Oklahoma City metro area for whom financial assistance may be a deciding factor when thinking about college. Here is the final draft, back and front, of that postcard. […]

Designing for Emotion: personality

For this post I was asked to talk about Chapter 3 of Designing for Emotion, which talks about personality in design, and how online design should focus on user experience that imitates human to human interaction, not computer to human. It was fascinating to see how designed has use these same basic concepts for centuries, […]

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Drafting the right direct mailer

For these past two lessons, I worked on two drafts of direct mailers for two separate stakeholders with the aim of basically recruiting potential students for the University of Oklahoma. The first one would be directed toward high school students between 16 and 18 years of age from the Oklahoma City Public Schools, located in […]

Designing for Emotion: First Look

The first chapter of designing for emotion gave an introduction into what the author really means by this, that is to say: what is it to design for emotion? One concept that really struck a chord with me was the idea that we are in this new age that consists of going back to old […]

BOOTCAMP: PR PUBS EDITION

Bootcamp. Creative, graphic, information-on-steroids bootcamp. I came out the other side with a basic foundation of InDesign and Photoshop, but I also have so much left to learn. This week’s lesson was all about the introductory instructional videos, learning typesetting and getting familiarized with those two Adobe programs. To get ready for the typesetting assignment I was […]

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