Direct Mailer Draft
Here it is… my first draft of my first direct mailer!
Direct Mailer : Final
This week we were asked to expand upon our previous drafts of our direct mailer design. My direct mailer dealt with OU’s graduate programs as a whole – including liberal studies and advanced programs. I thought about including and defining these different types of programs on my direct mailer design, but then decided this would … Continue reading Direct Mailer : Final
Direct Mailer + Stakeholders
My first draft of my mailer design proved to be too busy with the text overlay and background choices. In my second draft I chose to switch out the background but keep the text so that audiences could more easily read the content. I also added text in the top left corner of the front … Continue reading Direct Mailer + Stakeholders
Mailer Reflection
I really enjoyed this unit. Designing the mailers were challenging at times, but it really helped me grow in…
Direct Mailer…More Draftz
So we’re right in the middle of our direct mailer assignment. For this unit we are creating two direct mailers that are meant to target two different stakeholders of the University of Oklahoma. We are currently working on second drafts and your probably thinking “Wait, WHAT?! Where were the first drafts?” No worries! Here is […]
Stakeholders
This week we were asked to start on our upcoming project, “direct mailer design”, by brainstorming ideas and creating a rough draft of our design. For my project, I have decided to identify my stakeholders as people whom: Undergraduate students Currently attending OU Have not yet applied to an OU graduate program My direct mailer … Continue reading Stakeholders
Defining the Stakeholder
In preparation for designing direct mailer postcards on behalf of the University of Oklahoma’s recruitment services, a target audience…
3.3: Final Direct Mailers
Today, we reflect on our work on the OU Recruitment Services direct mailers and our stakeholders throughout Lesson 3, as well as Chapter 3 of Designing for Emotion! Reflection Over the course of Lesson 3, we’ve been learning about how to identify stakeholders within an organization, then design direct mailers that address the needs of … Continue reading 3.3: Final Direct Mailers
3.2: fED Mailers
We’re continuing with our OU Recruitment Services direct mailers, but this time, we had to choose another stakeholder to design for. For my second, “companion” stakeholder, I’ve decided to target the parents of 17 to 19-year-old who was accepted at OU and comes from a low income family. These parents are wondering what to do about … Continue reading 3.2: fED Mailers
3.1: Stakeholders & Feelings
This round, we’ve started to understand stakeholders in the context of our design choices. We’ve got our sights set on OU Recruitment Services, which reaches out to numerous student groups. For now, we only have to address one of our choice and design a direct mailer for that group. I initially attempted to stay within a … Continue reading 3.1: Stakeholders & Feelings
