Mailer Reflection

I really enjoyed this unit. Designing the mailers were challenging at times, but it really helped me grow in my design ability. The first stakeholder allowed me to easily define the second stakeholder because they are directly related. The ties of family members allow me to target both a lot easier than if they didn’t have any ties.

My first design changed a lot after the first draft. I felt the first design of my first mailer was targeted more for parents than students. I  was encouraged to design something more eye-catching to students ages 16-18. The design for the second stakeholder, the students’ parents, didn’t change much. This was driven to be more informational about the possibilities of being an OU student.

Surprisingly I felt there were a lot of similarities between Photoshop and InDesign. I personally think I like Photoshop a little better because I enjoy incorporating images within my design. Both softwares are fairly easy to create basic designs, but the differences come into play with smaller, detailed options.

The final designs for both mailers are below:

The final designs for the second mailer are below: