3.2: Designing for Human Instincts

While taking a break from design, I dig into Chapter 2 of Designing for Emotion and see what Aarron Walter means about designing for humans. Chapter 2 covers a number of topics I’ve used for design inspiration. Now, I might not be the type to add an adorable mascot character to my brand strategy, but … Continue reading 3.2: Designing for Human Instincts