This course taught me how to use Adobe Photoshop and Indesign in order to create publications that are standard for a public relations practitioner. Blog posts from the course may be seen here. Find my digital creations in my portfolio.
I’m so excited to announce the completion of my Capstone project. In my capstone class we split into groups to create an advertising and public relations campaign for Victoria’s Secret. We did all the designing and copywriting for the advertisements and then had to pitch our campaign to the executives. Here are some of the […]
Avoid using adjectives (e.g., exciting, great, groundbreaking). News releases should be written objectively; if the product or event is newsworthy, it will sell itself. If thefocus of the news release truly is “groundbreaking,” write such subjective informationas a quote. Copyright | Routledge | Public Relations Writing Worktext | Edition 3 | christy.e.montenegro-1@ou.edu | Printed from www.chegg.com This is something I… Read more →
Tips Put on a journalist’s hat Lose the superlatives Include some salient quotes keep it short put your contact info in a prominent place Is it press worthy? Write a headline that grabs attention Use powerful quotes Use Supporting materials I was surprised to learn that people tend to forget to include their contact information. That’s not something I… Read more →
“I think in order for your group to be successful, your story has to be interesting.” Copyright | Routledge | Public Relations Writing Worktext | Edition 3 | christy.e.montenegro-1@ou.edu | Printed from www.chegg.com That quoted text from our book is by Beyonce Knowles. She is referencing the story behind all her fame starting with Destiny’s Child. What she in entitling… Read more →
Information: Design Directions-interior design remodeling. To create inspired spaces for living well. http://www.designdirections.com Overview: Design Directions is an award winning design/build company serving the north Oklahoma City area. They provide services from the first step in architecture/design to the last step in construction and interior design. They can provide a variety of designs ranging from classical traditional to cutting edge contemporary. Personality: laid-back… Read more →
You shouldn’t speak until you know what you’re talking about. That’s why I get uncomfortablewith interviews. Reporters ask me what I feel China should do about Tibet. Who cares what Ithink China should do? They hand me a script. I’m a grown man who puts on makeup. Copyright | Routledge | Public Relations Writing Worktext | Edition 3 | christy.e.montenegro-1@ou.edu… Read more →
Information: Alder Fine Homes, established in 1999, headquarters-Edmond, OK, http://www.alderfinehomes.com Overview: Alder Fine Homes is the one stop shop for your new home. They help their clients through every step of the process starting with design, architecture, and the construction of a home. Dusty Hutchison, the owner, handles all the project management, which provides the client with little communication with other parties… Read more →
Hello All! And by all I mean probably (hopefully) just me. If you are reading this though you are probably aware this site was used for my PR Publications class. To ease into the transition from educational tool to blog, I have included a graphic about my new topic: my Journey to China trip! That’s … Continue reading “A New Beginning”
My first week in the city has gone by in the blink of an eye. I am settled in in my apartment, and I have successfully navigated the subway without getting lost. I’ve also become familiar with the area around me, and it didn’t take long to discover that grocery shopping in New York is very […]
