Here we are at the close of another unit, and I’ve got to say that I am excited to be finished but it is official; I am a photoshop junkie. I have absolutely fallen in love with the software, think its so easy to use and think that it creates product that is not only … Continue reading Direct Mailer: Final Product!! →
Okay wow what a week! I had a design revelation this week when I found out that downloading fonts changes the universe/the entire premise and potential of your design #holla. I decided that I should focus my efforts with these mailers on having National Merit Scholars APPLY, not attend. Even though I think this mailer … Continue reading Direct Mailer: Second Mailer Reflection →
For my second direct mailer, I’m going to direct all of my attention towards the parents of National Merit Scholars. These are going to be an incredibly important stakeholder to sway because they have direct and immense influence on my original stakeholder, National Merit Scholars. I’m hoping to convince these stakeholders to send their kids … Continue reading Direct Mailer: Second Stakeholder →
So, to start, I hate my direct mailer so far. It doesn’t make sense together I don’t think, it doesn’t look cohesive, the font is wrong and the colors of the font are super wrong (red brown and black what am I doing). Also, I was trying to get super cool and #trendy and put … Continue reading Direct Mailer: First Edition →
For my direct mailer, I am going to be targeting National Merit Scholars from every part of the United States. This means that my audience is 17-18 year old male/female high school students, preferably seniors or anyone that is about to apply for/begin college, that are undecided and that have National Merit qualification. These stakeholders … Continue reading Direct Mailer: Stakeholder Evaluation →
First of all, huzzah!!! We did it! First assignment is in the books and I feel really confident about it. Is it perfect, far from it, but it’s something that I like which is really good for me. A little explanation of some adjustments I have made to clarify the branding of this campaign and … Continue reading Keep Exploring: Business Card and Letterhead Complete! →
This week, we were tasked with continuing with our business card and creating a letterhead for the organization that we have chosen to design for. For my letterhead I went with some similar design themes as the business card because at the end of my work for them I want it all to look seamless … Continue reading Keep Exploring: Letterhead pt. Two Reflection →
