Today the class was asked to create a Pinterest board and pin examples of a competitor’s visual strategies and compare them to our own chosen company. Professional sports have such large and dedicated fan bases that it is easy to spend hours looking at only three football teams branding and marketing so it was challenging … Continue reading Competitor Analysis
In my PR Publications course, we are designing a business card and letterhead for an organization of our choice, mine being the Dallas Cowboys. I chose the Cowboys because I have been able to volunteered and work for their public relations and marketing teams for the past year. For this assignment, I am analyzing the … Continue reading Analyzing the Dallas Cowboys
Delta Gamma Letter Head This week we were asked to create a letterhead for our selected organization. I felt a lot more confident using InDesign this time which is reassuring that maybe I am at least sort of getting the hang of it. I started off by trying to make it very similar to my … Continue reading “Letterhead Reflection”
Neiman Marcus differs from its competitors in a few different ways. One of the largest is that Neiman Marcus Group owns multiple high-end luxury chains such as Neiman Marcus, Bergdorf Goodman, Last Call, and Cusp stores. Bergdorf’s was even the number one multi-channel retailer against competitors. Neiman’s was just behind at number three. Another big … Continue reading Competitor Analysis →
Visual language. A phrase that really tripped me up at first but, it got me thinking. What did I want people to take away from my card? Why is it necessary? What will make it stand out? Originally, I had the idea of producing a visually driven business card. I wanted the logo to be placed … Continue reading My Communications Strategy
In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Neiman Marcus because they are a fashion company that started in Dallas where I’m from and I love shopping there. For this assignment, I’m analyzing the state of the current organization’s resources, … Continue reading Neiman Marcus Analysis →
In comparison, Starbucks has few strong competitors; perhaps the most prevalent being Dunkin Donuts, Coffee Bean and Tea Leaf and McDonald’s, believe it or not. Chick-fil-a has also recently pushed their coffee beverages in marketing schemes, making them a competitor. However, none of these corporations compare to the conglomerate Starbucks runs internationally. Logo wise, Dunkin … Continue reading Starbucks: Competitor Analysis →
Upon choosing Starbucks as the company for which I will design both a letter head and a business card, I realized that I had chosen perhaps one of the most influential organizations in the world. Starbucks is a multinational corporation that holds almost monopoly-like control over the coffee and upscale beverage industry. They have expanded … Continue reading Starbucks: An Empire →
Before I start designing my business card for Redrock Bar and Grill, I was tasked with brainstorming ideas for what exact types of design elements it is that I want to incorporate. This is what comes to mind: Language: very simple and sleek color: the bar colors are red, black and blue. so something to … Continue reading Communications Strategy
For this next part, I began to visualize what my business card for Thorns would look like. Its important to choose visuals that convey the messages that match your organization, I will talk more about that below. I want to use some pretty fonts, maybe a script one for the name and then a more unique … [Read more…]
