Starbucks: Competitor Analysis

In comparison, Starbucks has few strong competitors; perhaps the most prevalent being Dunkin Donuts, Coffee Bean and Tea Leaf and McDonald’s, believe it or not. Chick-fil-a has also recently pushed their coffee beverages in marketing schemes, making them a competitor. However, none of these corporations compare to the conglomerate Starbucks runs internationally. Logo wise, Dunkin has great color and branding; Coffee Bean and Tea Leaf has a trendy logo and “hip” branding theme, which makes them especially appealing to younger markets. The downside to Coffee Bean and Tea Leaf is that they have not spread to every part of this nation, let alone any others whereas Starbucks is on every major street corner in the United States, let alone the world. McDonald’s has the branding power of Starbucks and the locations that other competitors lack, but their actual product is not as high quality as Starbucks’. Overall, it’s safe to say that Starbucks runs the market on coffee.