For class this week, we were assigned to read the first chapter from the book Designing for Emotion by Aarron Walter. I was actually really excited to read about a book about design because I think graphic design is actually pretty cool! I love the puzzle that is graphic design and like this book says […]
For this week’s assignment we were asked to created a business card for the company we are working with. I was actually really excited for this assignment because this is just the start of getting to use InDesign, Photoshop and Illustrator, and because I’m working with a company that doesn’t exist yet, I got to […]
Before getting started on our first big project in PR pubs, we first need to do some research and conduct a competitor analysis to see how competitors are different from our organizations. If you read my last post, then you know that the organization I’m creating for doesn’t actually exist yet. When I was in […]
One of our assignments for boot camp week was to mark up any newspaper we could find and identify the major elements that go into designing a newspaper. For this assignment we had to identify the following elements: masthead, headline, deck, subhead, byline, body text, divider line, photo cutline, subhead, and jumpline. I picked up […]
It’s been a busy week in the PR pubs world! For the past seven days, we have been going through what our instructor likes to call boot camp, and it definitely felt like even for this somewhat experienced designer! This week we’ve had an increased work load all to help us better understand the tools […]
This week in PR pubs we have been reviewing the building blocks for good design. Here are five of those building blocks to keep in mind when considering good design: Typography: Typography can be a powerful tool when you are designing anything. The type face you choose says a lot about the message you are […]
