Organization Analyzation
For my PR publications class, I have been assigned to use my newly acquired design…
Analyzing My Organization
This week in my Public Relations Publications class we are designing a business card and letterhead for an organization of choice. I chose the Oklahoma City All Sports Association because I am currently working as an intern for this organization. For this assignment, I;m analyzing the state of the current organization’s resources, processes, and values … Continue reading Analyzing My Organization
Communications Strategy
The Odyssey is a very sleek and contemporary company, with design being very clean lines and minimal color.
Black and white, sometimes orange
White background
Black text
Simple, sleek design
No unnecessary designs or images
Basic, sans serif font
To …
Competitor Analysis
The Odyssey’s website is different from that of BuzzFeed and Elite Daily in both looks and organization. The homepage of The Odyssey is very sleek and clean looking with mainly white and black, while BuzzFeed’s is very messy looking with bold colors. Elite Daily is somewhat clean looking, but still has a lot of content on it’s homepage. The Odyssey is organized with 9 different categories, while BuzzFeed has more than 30. Elite Daily has 12 categories, but they also have other types of pages such as “Change Our World” and “Love Hurts.” What really makes The Odyssey different from its competitors is that the majority of the articles are focused towards college students, and therefore choose topics that they will be interested in. While BuzzFeed and Elite Daily do this as Read More …
Communication Strategy
This post will consist of a list of brainstormed ideas for my Lululemon business card and letterhead. Fun and active Red logo Content on the back Outdoorsy/adventurous images becoming more in touch with the Earth/outdoors portraying what makes up healthy lifestyles Simple fonts for readability My ideas came from various sources, one being Pinterest. I … Continue reading Communication Strategy
Competitor Analysis
Along with the general research of a company of choice (mine being Lululemon) we were also asked to analyze the competition of our brand. During this process we were guided with the following questions: How does your organization differ from its competitors? How should your organization’s image and message differ from its competitors? Some of … Continue reading Competitor Analysis
Competitor Analysis
For a competitor analysis, I chose to use Clif Bar as an example. Clif is an increasing competitor for KIND Snacks and has many similar product lines. KIND differs from Clif because they only use ingredients you can see and pronounce, and prides itself in being transparent. You’ll notice that KIND’s flavors are named after…
Communication Strategy
When thinking about how I want my business card to look and the message I want it to convey, I have come up with a variety of things I think it is important to include in the business card: Front of Business card: Scottish Rite Hospital logo in the middle of the left side of […]
Competitor Analysis
For the competitor analysis section of my PR Publications assignment, I chose to evaluate the Children’s Medical Center in Dallas, Texas. I chose the Children’s Medical Center because they treat the same age group that the Texas Scottish Rite Hospital treats. Scottish Rite Hospital differs from its competitors in that it only treats children with […]
Lululemon Research
In our PR Publications class we are in the process of creating a business card and letterhead for a company or organization. I chose to design for Lululemon because I shop there often. During this assignment I will be analyzing the company’s mission, its’ competition and the values behind the products. Lululemon is an activewear … Continue reading Lululemon Research
