In my Public Relations Publications class, we are starting a project on designing and printing a business card and letterhead for an organization. I chose KGOU because I have have worked for them since January 2015 and I currently produce their community events calendar. For this assignment, I’m analyzing KGOU’s mission, competitors and main values […]
The next step of our research was to pick one of our organization’s competitors and do an analysis of their media content. After thoroughly stalking all of Pine Cove’s social media and their website, I was able to gather a good spectrum of the kinds of messages they send out to their publics on a … Continue reading Competitor Analysis — Pine Cove
The next step of our research was to pick one of our organization’s competitors and do an analysis of their media content. After thoroughly stalking all of Pine Cove’s social media and their website, I was able to gather a good spectrum of the kinds of messages they send out to their publics on a … Continue reading Competitor Analysis — Pine Cove
In my PR Publications class, we have been assigned a project where we choose any company or organization and we are going to design a business card and letterhead for that organization. I chose to do my project over Camp Cho-Yeh because it is a place that I have grown up going to as a … Continue reading Camp Cho-Yeh: Research
Since high school, I have toyed with the idea of being a small business owner. It all started in my sophomore year when my Spanish teacher was going through the process of starting a specialty bakery. She would often bring in treats for us to taste test as she was learning to make her recipes […]
Before getting started on our first big project in PR pubs, we first need to do some research and conduct a competitor analysis to see how competitors are different from our organizations. If you read my last post, then you know that the organization I’m creating for doesn’t actually exist yet. When I was in […]
I created a Pinterest board that shows some of Alpha Chi Omega’s promotional materials. Mostly these are created for social media but there are other formats where these patterns and graphics are located. Alpha Chi Omega does a great job of incorporating … Continue reading →
For this lesson in PR Publications, we are working with an organization of our choice and analyzing factors including mission, competitors and core values. I am passionate about my sorority especially because I am highly involved in it. Alpha Chi … Continue reading →
For the next few weeks in PR Publications, we’re designing a business card and letterhead for an organization of our choosing, preferably one that we are connected too. I’ve chosen KIND Snacks. Not only have I worked as a University Ambassador for them for a year, but I am also a huge fan of the…
Another way in which I will begin to understand Destination Blank better is to run a competitor analysis. This is a very important part of the design process that will let me know which direction I need to take my organization in and why. DB differs from its competitors because it offers my view or my intentionally
