Organizational Research

In my Public Relations Publications class, we are starting a project on designing and printing a business card and letterhead for an organization. I chose KGOU because I have have worked for them since January 2015 and I currently produce their community events calendar. For this assignment, I’m analyzing KGOU’s mission, competitors and main values

1. What is your organization’s mission–the service or product it sells?

KGOU is an NPR station that provides listeners with world news as well as local news

2. Who are its main competitors?

In the surrrounding OKC area, KOKC and KTOK.

3. What are your organization’s most dominant attitudes and core values?

The most dominant core values I’d say is to provide listeners with engaging content that will keep them as loyal listeners. Additionally, KGOU aims to implement diversity in their programming.