Research – KIND Snacks

For the next few weeks in PR Publications, we’re designing a business card and letterhead for an organization of our choosing, preferably one that we are connected too. I’ve chosen KIND Snacks. Not only have I worked as a University Ambassador for them for a year, but I am also a huge fan of the brand itself and what it stands for. The people who work for this organization are also huge KIND-aholics with a passion for healthy snacking and making the world a little kinder.

I am analyzing KIND’s mission, competitors, and its core values to develop a design that really communicates the KIND movement and what the organization is about.

KIND Snacks sells all natural, healthy snacks with ingredients you can see and pronounce. Its main competitors are Clif Bars, LUNA Bars, General Mills and Kellogg’s.

KIND Snacks values being health-conscious, transparent, and encourages people to “do the kind thing” for your body, your taste buds, and your world. With a “brAND” philosophy, KIND strives to be an uncompromising snack choice. Healthy AND tasty. Ingredients you can see AND pronounce.

Not only does this organization have a mission for healthy snacking, but it has a social mission as well: the KIND movement. It encourages communities to celebrate kindness with kind acts big and small, whether it be writing a thank you letter or volunteering in the community.