I am conducting research on a company for my public relations publications class, and I am focusing on BOK Center, specifically the special events sector. BOK Center Special Events differ from the competitors in that the events target many different ages. Some are 18 and older only events, some families and some for those who … Continue reading Competitor Anaylsis
Destination Blank For my PR Publications course we were assigned to choose an organization to represent as we go through our class activities, such as designing business cards, letterheads, newsletters, etc. To make this more personal and worthwhile (even though the practice alone is tremendously worthwhile), I decided to use my own travel blog, Destination Blank.
How does your organization differ from its competitors?C As I mentioned in my previous post the main competitor for KXOU is… Read more Radio Stations Everywhere: WATCH OUT
To better understand our organizations, my publications class conducted research and created Pinterest boards to visualize the reach of our competitors. I was actually surprised to find that there are competitors our there for the Student Board program. Other than the usual high school activities that would compete for the students time, there is also … Continue reading Competitor Analysis
The first assignment in my publications class is a business card for an organization of my choice. I chose the organization that I am interning with this summer–the Federal Reserve Bank of Kansas City. For this assignment and the letter head assignment that follows, I will be focusing on the Student Board of Directors program. … Continue reading Project Research
Okay, so for this post, I’m taking everything that I learned from my research and brainstorming a new visual strategy for the Houston Texans. What kind of visual language will you use? I’d like to keep it simple, clean, and uncluttered. The Texans have a very recognizable logo, so I think it’s important to make that … Continue reading Making It Real–Brainstorming New Visual Strategy
Okay, so for this post, I’m taking everything that I learned from my research and brainstorming a new visual strategy for the Houston Texans. What kind of visual language will you use? I’d like to keep it simple, clean, and uncluttered. The Texans have a very recognizable logo, so I think it’s important to make that … Continue reading Making It Real–Brainstorming New Visual Strategy
For our next lesson in PR Publications, we’ve been tasked with analyzing, researching, and designing a business card and letterhead for an organization of our choice. After considering several topics and groups, I’ve chosen to work with Mental Health America of Greater Houston, or MHA Houston, which focuses on mental health information and services for Houston, … Continue reading 2.1: Research & Analyses
Okay, so for this post we were asked to create a Pinterest board and pin examples of a competitor’s visual strategy. You can find my board here. Like I stated in a previous post, professional sports teams don’t really need to sell themselves in the way consumer good brands do. Their fan base is already bought … Continue reading Texans and Cowboys–What’s the Difference, Anyways?
How my organization differs from its competitor Whole Foods is that is aims toward making organic and natural foods accessible to families with a fair incomes by offering fair prices. How my organization’s message and image differ from Whole Foods is that my organization Thrive Market magnify their care and concern for the community by trying … Continue reading Competitor Analysis
