Competitor Analysis

I am currently analyzing Alpha Phi’s top competitors in order to develop a better idea for design. Since this area of research is relatively subjective, I decided to narrow my search my researching the top five oldest Panhellenic sororities: Alpha Delta Pi (1851), Phi Mu (1852), Pi Beta Phi (1867),…

Hello, Genesis.

For Public Relations Publications, we are designing the business card and letterhead for the organization or business of our choice….

Research

In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Pi Beta Phi Fraternity for women because it is one of the organizations at OU that I have invested a great deal of time into. Currently I serve as the Chapter […]

Envy the Ivy

Time to put my tentative skills to work! I’ve decided to create design products for my sorority, Alpha Phi. The organization’s colors and symbols are amazing creative elements and I’m excited to work on something new for such a wonderful organization! Alpha Phi’s mission statement is as follows: “Alpha Phi is a…

Pinterest (Research Cont.)

Bunker Hill Pharmacy differs from its competitors because it is the only drug store in town that offers free at-home deliveries. It is also known for its outstanding customer service. Bunker Hill truly cares about its customers and wants them to receive the best care possible. Click on this link to see an example of […]

Company Research

For my Public Relations Publications class we were to chose an organization that we were interested in. Once we had chosen the company, we were to research it to see how we can best meet their needs. For my logo and design project, I chose to use my family’s pharmacy back home in Altus. I […]

Oklahoma Watch

My next assignment in my PR Publications class is to research an organization and eventually create a letterhead and business card for that organization.  I have chosen Oklahoma Watch, since I am currently interning on their event staff for the public forums they host.  In this post I will be examining Oklahoma Watch’s message, attitudes and core values to […]

Research

Pi Beta Phi differs from its competitors due the organization’s core values, its partnership with First Book, its publications, the personalities and passions of its members, and its Pi Phi specific symbols. Pi Beta Phi’s image and message should be focused around the organization’s six core values- integrity, lifelong commitment, honor and respect, personal and intellectual … Continue reading Research

Research

In my PR Publications class, we are working to design business cards and letter head for an organization of our choosing. I chose to design content for my sorority, Pi Beta Phi. I have been actively involved with Pi Phi since August of 2012 and it’s an organization that has made a big impact on … Continue reading Research

Competitor Analysis

I believe Moe’s differs most from Qdoba and Chipotle in terms of atmosphere and overalll vibe. While menu offerings may differ slightly, the food is generally comparable among the three. However, I will say that I consider Moe’s to be a slightly more Americanized version of the food provided by Chipotle/Qdoba. While all three companies emphasize […]

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