Research

In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Pi Beta Phi Fraternity for women because it is one of the organizations at OU that I have invested a great deal of time into. Currently I serve as the Chapter President. For my current assignment I am researching  Pi Phi’s resources, processes, and values overall.

1. What is your organization’s mission–the service or product it sells? The ultimate product our chapter sells is membership. We are looking to provide academic encouragement, leadership and service opportunities, and friendship to college women that we feel will uphold our core values.
2. Who are its main competitors? Though we like to refrain from viewing other chapters as our competitors, we ultimately compete with other chapters on campus for women that are intelligent and driven.
3. What are your organization’s most dominant attitudes and core values? The core values of our organization were expressed in its founding. Integrity, Lifelong Commitment, Honor and Respect, Philanthropic Service to Others, Personal and Intellectual Growth, and Sincere Friendship are all values Pi Beta Phi Fraternity for Women were built on.