Competitor Analysis

I believe Moe’s differs most from Qdoba and Chipotle in terms of atmosphere and overalll vibe. While menu offerings may differ slightly, the food is generally comparable among the three. However, I will say that I consider Moe’s to be a slightly more Americanized version of the food provided by Chipotle/Qdoba.

While all three companies emphasize freshness and tend to create advertisements that also look fresh and clean, Moe’s has the most personality in my opinion. If you have been inside each restaurant at least once, it’s easy to pick up on the lively vibe Moe’s has compared to Chipotle/Qdoba. Chipotle is pretty minimalist in advertising as well as restaurant decor. Qdoba is more colorful, but still doesn’t have a lot of flair. In their branding, I think Moe’s displays a certain kind of personality and likeability that I don’t really see from Chipotle/Qdoba.

I think Moe’s is on the right track as far as differentiating its image goes. Again, the messages of all three restaurants all kind of fall along the same line, but I’m not sure what message would be better or more persuasive for Moe’s and the image they are trying to create.

A competitor analysis Pinterest board I created is linked below.

https://www.pinterest.com/mkrcilek/jmc-3433-competitor-analysis/