Competitor Analysis
How my organization differs from its competitor Whole Foods is that is aims toward making organic and natural foods accessible to families with a fair incomes by offering fair prices.
How my organization’s message and image differ from Whole Foods is that my organization Thrive Market magnify their care and concern for the community by trying to provide fair prices to families who think they can not afford to live a healthy lifestyle. In addition to making them aware of product prices and also aware of the product they are purchasing. For instance, what is GMO? What is organic? What is natural? What are the benefits of eating healthy? What are the cons of artificial preservatives and GMOS. Thrive Market will provide data and charts that prove price difference amongst its competitor. In addition to creating an image that appeals to the physiological and safety needs rather than expenses.
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