Texans and Cowboys–What’s the Difference, Anyways?

Okay, so for this post we were asked to create a Pinterest board and pin examples of a competitor’s visual strategy. You can find my board here.

Like I stated in a previous post, professional sports teams don’t really need to sell themselves in the way consumer good brands do. Their fan base is already bought in, which can make their digital strategy a little lazy at times.

How does the Houston Texans’ digital/visual strategy differ from other NFL teams?

The first thing I noticed when cross-analyzing the digital and visual strategies of the Dallas Cowboys and the Houston Texans was how strikingly similar they were. Scrolling through their Facebook pages I was overwhelmed with the amount of posts that were simply links to articles discussing newly drafted players, 2015 season predictions, top plays from last year, etc., etc.

The few posts I found that didn’t fall into that “link to article” vein were promotional media for youth camps or cheerleading posts for other Dallas/Houston professional teams.

How should the Houston Texans’ digital/visual strategy differ from other NFL teams?

The good news is that just because the two share very similar strategies right now, doesn’t mean it has to stay that way. We live in the age of real-time interactive media–Netflix, Spotify, HBO Go rule the day. People like to have control over the content they are seeing.The Texans should shift away from their current method of pushing content that they find important and instead focus more on engaging with fans through interactive posts and media. For example, letting fans vote on new merchandise designs through interactive Facebook polls; having real-time Q & A sessions with fans and players via Twitter, etc.