This post will be very informal and less focused than usual. Mostly just brainstorming for my business card. white background- crimson writing OU logo, cursive spirit sideways or under the ou??? partial motto of athletics on back contact info of spirit coord. appearance booking info on back list groups that fall under spirit make symmetrical … Continue reading Communication Strategy
The competitor Analysis was a chance for me t look at the similar programs to OU Spirits and decide what they did that I could use to help make my business card the best it could be. For research I created a pinterest board to hold several of the things I found. It is linked … Continue reading Competitor Analysis
1. How does your organization differ from its competitor? Edelman is different from its competitors in the sense that the company is guided and lead by a code of ethics. Most companies nowadays lack moral standards and will do anything to make the next dollar, but Edelman actually takes into consideration who they’re representing and … Continue reading Competitor Analysis
For my PR Publications class we are starting our first real project on Indesign. We were assigned to create a business card and letterhead for a company of choice. First we were asked to research the company and familiarize ourselves with their brand in order to best decide the direction to take their business card … Continue reading Business Cards and Letterhead
Business Card and Letterhead Inspiration Board
Business Card/Letterhead Inspiration
Mood Board
Mood
So now it’s time to actually get down to what the artwork should convey for Camp Cho-Yeh’s public. As I was looking through all of their content and the content of their competitor, Pine Cove, I came to a (sort of) conclusion. Using the analysis model that I used before, I was able to answer … Continue reading Communications Strategy
For lesson 2.1 of my PR Publications course, our assignment was to design a business card and a letterhead for an organization that we chose. I choice Scottish Rite Hospital, located in Dallas, Texas, because I spent four summers in high school volunteering there as a junior volunteer. My goal for this assignment is to […]
As I’m beginning to design my first business card for River of Praise Church (Tomball, TX), I did some research to better understand the market and the brand. During the research process, I used a diagram to organize the findings. The diagram of research is below. River of Praise has a mission that is considered
For my Public Relations Publications class at OU, our assignment was to pick a company we would want to work for and design them a company business card and letterhead. For my company, I chose Edelman. Edelman is a public relations firm in New York City that specializes in entertainment, sports, and healthcare. I chose … Continue reading Research
What kind of visual language will you use? Language that appears universal and refined. Will the visuals be type or image driven? Image driven. What do the type and images need to mean? The need to accurately represent KGOU as an organization and include elements of diversity and worldliness. What connotations do they need to have? […]
