Competitor Analysis
1. How does your organization differ from its competitor?
Edelman is different from its competitors in the sense that the company is guided and lead by a code of ethics. Most companies nowadays lack moral standards and will do anything to make the next dollar, but Edelman actually takes into consideration who they’re representing and how thy do it. They don’t just put their name on anything. Edelman also takes into consideration HOW they represent their different companies. They always represent their clients in a moral and ethical way.
2. How should your organization’s image and message differ from its competitors?
Edelman’s message and image should differ from its competitors in a manner that highlights the fact that it conducts business in a morally acceptable way. That is Edelman’s biggest stand out feature that they have so they should make that part of their firm act as the spotlight that draws people in.
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