Design Research

As I’m beginning to design my first business card for River of Praise Church (Tomball, TX), I did some research to better understand the market and the brand.

During the research process, I used a diagram to organize the findings. The diagram of research is below.

River of Praise has a mission that is considered the foundation of the entire organization. The mission is simply love God, love others and reach out. Most importantly, ROP encourages its’ members to love God with all their heart, soul, mind and strength (Mark 12:30). Secondly, members should love others as themselves. Lastly, they should reach out to others through encouragement and servanthood.

Most churches and ministries prefer not to look at others as “competition,” but rather all working together for the glory of God. If one had to narrow down and examine the other ministries in the surrounding area, ROP’s competition would be large churches who focus on the importance of community with others and serving the community.

ROP strives to provide a spiritual community and discipleship for individuals and families within the Houston area.