Communication Strategy

 What kind of visual language will you use?

Language that appears universal and refined.

 Will the visuals be type or image driven?

Image driven.

What do the type and images need to mean?

The need to accurately represent KGOU as an organization and include elements of diversity and worldliness.

What connotations do they need to have?

 

They need to coordinate KGOU’s commitment to world news broadcasting and their involvement with the Norman/OKC community as well.