Business Cards and Letterhead

For my PR Publications class we are starting our first real project on Indesign. We were assigned to create a business card and letterhead for a company of choice. First we were asked to research the company and familiarize ourselves with their brand in order to best decide the direction to take their business card and letterhead in. We were asked to do an Analysis- Synthesis Bridge Model and answer the following questions. I chose to use The University of Oklahoma Spirit Program as the organization I will be designing for

1.What is your organization’s mission–the service or product it sells?

The OU Spirit Program’s main purpose is to provide the teams that serve as ambassadors for the university as well as cheer for and at most athletic and school related events. They have a large community and university image and provide a service that is seen at almost every college in the country and very necessary.

2. Who are its main competitors?

I think that although for the OU Spirit Program the are not in direct competition for an audience or customer with anyone else some organizations that may provide a similar service would be other spirit programs across the country such as The University of Alabama, The University of Texas and The University of Arkansas.

3. What are your organization’s most dominant attitudes and core values?

The core values and attitudes that I feel best represent the OU Spirit Program are as follows:

• Positive
• Impactful
• Generous
• Having great pride in and love for the University of Oklahoma
• Hardwork
• Dedication