Competitor Analysis — Pine Cove

The next step of our research was to pick one of our organization’s competitors and do an analysis of their media content. After thoroughly stalking all of Pine Cove’s social media and their website, I was able to gather a good spectrum of the kinds of messages they send out to their publics on a regular basis.

Pine Cove, as well as a lot of other camps, have very similar messages that they send out. They tend to go along the lines of: Kids, Outdoors, Fun and Jesus. However, Pine Cove’s social media did not have as much gospel-centered media output as I would have thought. They have awesome graphics and photos and are very clever on social media, but I think that Cho-Yeh is different because all of their output relates back to their mission of bringing kids and families closer to Jesus.

Here is a link to my Pinterest board that I created as a competitor analysis of Pine Cove:

https://www.pinterest.com/maggiemcclurkin/jmc-3433-competitor-analysis/

And this is my favorite graphic that I found: