Lululemon Research

In our PR Publications class we are in the process of creating a business card and letterhead for a company or organization. I chose to design for Lululemon because I shop there often. During this assignment I will be analyzing the company’s mission, its’ competition and the values behind the products.

Lululemon is an activewear brand that strives to educate the world on healthy lifestyles and the benefits that come from living actively.

Lululemon must compete with other activewear brands such as Nike, Fabletics, Adidas, etc.

The dominant attitudes and core values of Lululemon are to increase outdoor activity and be healthy in all aspects of life.