Competitor Analysis

Along with the general research of a company of choice (mine being Lululemon) we were also asked to analyze the competition of our brand.

During this process we were guided with the following questions:

1. How does your organization differ from its competitors?
2. How should your organization’s image and message differ from its competitors?

Some of Lululemon’s competitors include brands like Nike, GapFit and Fabletics. Lululemon differs from these brands because of the company’s focus on education and participation; education about it’s products and healthy lifestyles and participation within the store during free in-store yoga classes, goal-setting workshops and self-defense lessons.

The Lululemon brand is focused upon being active outside so the image and message should portray that adventurous instead of the gym-focused image of it’s competitors.

Check out my competitor analysis Pinterest board here