Competitor Analysis
For a competitor analysis, I chose to use Clif Bar as an example. Clif is an increasing competitor for KIND Snacks and has many similar product lines. KIND differs from Clif because they only use ingredients you can see and pronounce, and prides itself in being transparent. You’ll notice that KIND’s flavors are named after the ingredients used to make it, not after desserts like “Chocolate Chip Cookie” or “Carrot Cake”.
Clif Bar’s messaging tends to focus on energy and being all-natural, even though they can’t claim their product to be so. KIND Snacks’ messaging should focus on these differences. It should address the all-natural and healthy aspect of its products, and also address the energy-giving ingredients that naturally keep your body moving.
Here is the link to my competitor analysis board:
Comments