Neiman Marcus Analysis

In my PR Publications course, we are going to be designing a business card and letterhead for an organization of our choice. I chose Neiman Marcus because they are a fashion company that started in Dallas where I’m from and I love shopping there. For this assignment, I’m analyzing the state of the current organization’s resources, processes, and values overall.

According to their website, their corporate mission is stated: “Neiman Marcus is a renowned specialty store dedicated to merchandise leadership and superior customer service. We will offer the finest fashion and quality products in a welcoming environment.”

Neiman Marcus Group’s main competitors are other high-end luxury retailers such as Nordstrom, Saks Fifth Avenue, Lord & Taylor, Macy’s, and Bloomingdales.

According to their corporate company page, Neiman Marcus Group’s dominant attitudes and core values are stated: “For over a century, The Neiman Marcus Group has stayed focused on serving the unique needs of the luxury market. Today, that commitment is stronger than ever. We have stayed true to the principles of our founders – to be recognized as the premier luxury retailer dedicated to providing our customers with distinctive merchandise and superior service.”