My Communications Strategy

Visual language. A phrase that really tripped me up at first but, it got me thinking. What did I want people to take away from my card? Why is it necessary? What will make it stand out?

Originally, I had the idea of producing a visually driven business card. I wanted the logo to be placed on the card in some really creative way and to incorporate several different shades of blue and yellow and for it to just look really cool. But, when I started creating the card, I realized I had a lot more information than visuals I needed to convey. People need to know who I am, what I do and how to contact me more than they needed a huge logo. CAC’s main prerogative is event planning and we want people with ideas to reach out to us.

So in the end, my business card became more type heavy than visually stunning. Maybe, in the next few weeks, I can add more colors and make it a little cooler than it is right now but I will definitely keep all the information, since that is the most important.