Direct Mailer : Final
This week we were asked to expand upon our previous drafts of our direct mailer design. My direct mailer dealt with OU’s graduate programs as a whole – including liberal studies and advanced programs. I thought about including and defining these different types of programs on my direct mailer design, but then decided this would make the overall design and message too complex for just one postcard.
My stakeholders were OU students, juniors and seniors, whom were already attending the university yet had not applied to any kind of OU masters/graduate program. My design remained fairly similar from draft to draft as it began simple and I did not want to change that element.
My goal with my direct mailer was to grab the attention of my stakeholders and audience, but I did not want to come across as intimidating, desperate, or pushy. I enjoyed this lesson this week and last as it taught me to use different templates I never knew existed and has helped me understand what all is possible with InDesign. I look forward to learning more!
Direct Mailer 2 (FINAL) : 
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