Direct Mailer + Stakeholders

My first draft of my mailer design proved to be too busy with the text overlay and background choices. In my second draft I chose to switch out the background but keep the text so that audiences could more easily read the content. I also added text in the top left corner of the front of the postcard to emphasize that the mailer was specifically talking about OU’ graduate programs.

My stakeholders remained the same as the draft:

• Undergraduate students
• Currently attending OU
• Have not yet applied to an OU graduate program

With this audience in mind I tailored the back of the postcard to appeal to both their emotional side and logical side. You can view my first and second draft, respectively, below:

First Direct Mailer Design (Front/Back) : 

Second Direct Mailer Design (Front/Back) :