Defining Stakeholder #2

For the second direct mailer for an assignment in my Public Relations Publications course, I have decided to target a different group of people from my first group of stakeholders. I have defined this group of stakeholders who will receiver my direct mailer below.

Parents of young women between 16-20 who are applying to OU or have already been accepted to OU.

This second direct mailer will be mainly targeted towards the parents of these young women because they have a lot of say in their lives. Parents are extremely influential during the early college years so they will have the opportunity to influence their daughters decision to be apart of Greek life or to not be apart of Greek life. Parents are most likely the people who will be providing the funding if one chooses to go Greek. This mailer will hopefully encourage the parents to do a little more research about the OU Panhellenic system and check out what Greek life is all about. This mailer could help the girls parents seal the deal about letting them go Greek.