Defining Another Stakeholder

For our second direct mailer we were asked to pick a group that is directly related to our original stakeholder. My first direct mailer was meant to attract not only alumni, but their children as well, so I think I am going to steer slightly away from that for this assignment.

Right now I am targeting an audience and persuading them to attend the University of Oklahoma. I am interested in limiting that down a little bit and targeting an audience to persuade them to attend a specific college at OU, namely Gaylord College. I want to target prospective students interested in the majors Gaylord has to offer and showcase how Gaylord College is unique from other universities.