The Second Stakeholder

As I create a second direct mailer I have to consider another audience to target. My first stakeholder was high school students attending private school. I included social media handles on the mailer so they can connect with the University. I also included ways to contact the Visitors Center and set up a tour because when I was a private highschooler, I was incredibly unaware that you could schedule your own tours at OU.

I wanted my second stakeholder to have an influence on these high school students so I chose alumni. Part of the reason I applied to OU was because I had OU alumni in my life who recommended I look into OU and Gaylord. Out of everyone however, my cousin, who had recently attended OU was one of my biggest influences and one of the reasons I chose to attend OU.

In this next direct mailer I will target recent OU alumni, adults in their late 20s or early 30s, who still have very recent ties to OU. They may not know anybody on campus but their nieces, nephews, cousins or younger siblings will respect the opinions this group of people holds of their alma mater.