Defining Your Stakeholder – Part 2

In one of my earlier post, I talked about defining a stakeholder for a direct mailer for Panhellenic recruitment. Now I will be deigning a direct mailer for the University of Oklahoma’s recruitment services in PR Publications targeting high school males.

The identify of our stakeholders I am targeting by my direct mailer are:

• Incoming prospective male students
• Young men who are interested in the football team or games
• Between the ages of 17-19 who want to learn more about the Universities football schedule
• How to buy student season tickets if they have already been accepted to OU.

I want to use this direct mailer to get these young men excited about their first semester of college. It will direct the incoming freshman on where to sign up for tickets and what a game day will entail.