destructuring and brainstorming
Bye, formal writer hat.
ALPHA PHI
ivy vine
silver and bordeaux
bonds ties history loyalty sisterhood
scholarship intellect light lantern
forest greenery
continuous lines
connection family
off white/cream
AOE
Competitor Analysis
I am currently analyzing Alpha Phi’s top competitors in order to develop a better idea for design. Since this area of research is relatively subjective, I decided to narrow my search my researching the top five oldest Panhellenic sororities: Alpha Delta Pi (1851), Phi Mu (1852), Pi Beta Phi (1867),…
Envy the Ivy
Time to put my tentative skills to work! I’ve decided to create design products for my sorority, Alpha Phi. The organization’s colors and symbols are amazing creative elements and I’m excited to work on something new for such a wonderful organization! Alpha Phi’s mission statement is as follows: “Alpha Phi is a…
