So, to start, I hate my direct mailer so far. It doesn’t make sense together I don’t think, it doesn’t look cohesive, the font is wrong and the colors of the font are super wrong (red brown and black what am I doing). Also, I was trying to get super cool and #trendy and put … Continue reading Direct Mailer: First Edition →
For my direct mailer, I am going to be targeting National Merit Scholars from every part of the United States. This means that my audience is 17-18 year old male/female high school students, preferably seniors or anyone that is about to apply for/begin college, that are undecided and that have National Merit qualification. These stakeholders … Continue reading Direct Mailer: Stakeholder Evaluation →
First of all, huzzah!!! We did it! First assignment is in the books and I feel really confident about it. Is it perfect, far from it, but it’s something that I like which is really good for me. A little explanation of some adjustments I have made to clarify the branding of this campaign and … Continue reading Keep Exploring: Business Card and Letterhead Complete! →
This week, we were tasked with continuing with our business card and creating a letterhead for the organization that we have chosen to design for. For my letterhead I went with some similar design themes as the business card because at the end of my work for them I want it all to look seamless … Continue reading Keep Exploring: Letterhead pt. Two Reflection →
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We have put this week in the books and I have the first official draft of my business card for Keep Exploring!!! Wooooo!!! okay so here’s what it is: the bottom left white card is the front, where basic information and the pennant logo are shown and can be filled in by any member of … Continue reading Keep Exploring: Business Card pt. One Reflection →
To all of my women readers out there, how do you feel when you unlock your phone, click on Instagram and see a picture posted by a magazine of an insanely small woman surrounded by men? It might empower the men, but it makes us feel weak. How is that fair? Almost every day I […]
