2nd Stakeholder

For this week’s assignment in my PR Pubs class I was asked to define a second stakeholder that influences the decisions of our first stakeholder. I thought about a different stakeholder other than a parent or friend, and decided to focus my second direct mailer to high school foreign language teachers.

These specific teachers have direct contact with my first stakeholder and it is my hope that crafting a message to them will help influence my target public.  These teachers know students that are fluent in a second language and would encourage them to get a degree in one. They know the benefit of having a second language and could give the students examples of the benefits. I feel that even if the teacher was not very fond of OU, they would still relay the information to their students because it touches them on a personal level.

Although I have a very similar design with my two Direct Mailers, I am planning on changing the messaging that each one has. I will also make sure to relate the information specific to my target public. I will want to include enrollment information on both cards but having it more prominent on my first stakeholder makes since because they will be more interested in enrolling. In contrast, my second second stakeholder will need to know more information about which courses are offered and I will direct them accordingly.