3.2 Reflection

My first stakeholder helped me identify my second stakeholder because they’re related.

My design for my first mailer is aimed more toward the prospective student so I made the design simple, and to showcase/ encompasses all of what the College of Fine Arts has to offer. I displayed a ballerina because dance is a form of art and it embodies movement and other design elements that convey aesthetics. In contrast, for my second design I decided just to advertise a picture of the college itself since I’m targeting an older audience it adds a little bit more professionalism.

I found Photoshop way easier to work with. There are some similarities as to what you can do in Photoshop versus InDesign such as using certain tools and manipulating images, but it just seems like InDesign was way more complicated to operate than Photoshop. Personally, I enjoy Photoshop much more than InDesign.