3.3 Reflection

For the direct mailer design project, we were asked to target a specific public with our designs. immediately after reading this I though about my own personal motivations to attend OU. As an Oklahoma resident with a high ACT score, but not national merit, the other resident scholarships that OU offers were a huge factor me. National Merit scholars and such are well targeted, but other scholarships must be applied for so fewer students know about them.

With that in mind, my goal was to advertise the idea of free tuition and get high school students to apply for other scholarships. I also wanted to target the parents, as often they are highly involved in the decision of which college to attend and I think more responsive to the idea of cost.

I have a little bit of trouble with the overall aesthetic of just a photo with text on it, because I think it looks tacky. But for the purpose of direct mailers, I think a strong colorful image draws attention best.

Photoshop is rough for me for some reason. I respond better to the more structured format of inDesign. That being said, I worked a little in photoshop in high school and found it completely overwhelming. This time around, however, I have been much more successful in navigating and successfully using Photoshop.