5.2 Reflection
Omg! This newsletter was going to be the death of me. Inserting the information into columns and implementing wrap text was a bit challenging for me. Also typography has been the biggest challenge throughout this entire course.
Any who, for lesson 5,1 through 5.2 we were ask to write a newsletter for a Fortune 500 company and I chose UPS who was ranked 168 for 2014. I tried to convey to my target audience (18 and up, national and intentional) some of the new service UPS offers to help shipping and delivering easier. In addition to how UPS has become a leader in for small medium businesses to expand global markets.
My initial reaction to this project was “oh man newsletters are complicated,” and my reaction remained constant as I pushed through this assignment. I know it may not look like it but I spent so much time on my newsletter and an excessive amount of time on the typography.
Honestly, I think my columns could be better. Also, my newsletter looks like it should be more a e-newsletter versus a newsletter for print which was totally unintentionally. I was just having a little fun with the text effects.
Overall my InDesign and Photoshop skills has blossomed and i feel so confident in using it now. I recently used both Photoshop and InDesign to create a Persona Development Report for another class that I was super proud of. I will be glad t share it upon request hahaha.
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